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Your own “make it so” team

When you have a stack of things that need doing, and only one you to do them, it’s not just overwhelming ... it’s downright maddening

Our CEO Danny Iny found himself in that position many years ago, while growing Mirasee ® (our parent company) from zero to the 8-figure company it is today. So he built himself a team of experts who can handle whatever needs doing. He called this team his Make It So Team … and thus, MIST was born!

Our team of marketing professionals is hand-picked for their ability to deliver high-quality assets quickly and effectively. We find top talent from all over the globe, putting our resources through rigorous training and testing before we approve them to work with you.

We make sure that all of our team members live up to the same standard of excellence that Danny looks for in his personal team. In fact, most of us are still trusted members of that personal team as well.

And now you can work with us, too.

“Working with Michelle was an absolute dream. I simply told her what needed to be done, gave her access, and when next I heard from her, it had been completely handled. All my courses and applications were ready to go, and I was able to spend the time taking care of more pressing matters.”

Lisa Bloom,

The Story Coach

What you can expect from us

An intimate understanding of marketing strategy and best practices—so when you’re not sure what the best move is, we’re here to help you choose the right path.

Clear communication at all stages of the project, from intake to delivery—you’ll never have to worry about what’s been done, or what’s happening next.

Timely execution of projects—so you can rest assured you’ll have what you need, when you need it.

Strategy that makes sense, design that captures your avatar’s eye, sales assets that convert, and content that conveys the information you want—all aligned with your goals, voice, and style.

Meet the team

Danny Iny


Bhoomi Pathak

Director of Operations

Anthony La Rocca

Project Mgmt. Lead

Elizabeth Lee

Course Design Lead

Sophie Lizard


Alix Penning

Copywriting Lead

Caitlin Elizabeth


Andrew Folker

Content Writer

Tara Malone

SEO Specialist

Michelle Medd

Tech Implementation

Bilal Danish


“The website is up and running, and I’m very happy with the end result! Overall I found the experience of working with the team great. The scoping process and kick-start were smooth, and I appreciate Anthony answering all my questions and keeping track of my credits so they don’t go over the initial budget. Hanne, Alex, and Bilal were responsive too and took on-board all the feedback/changes I wanted to make to the designs. I think having Jay with me throughout the process was very valuable as she could help articulate certain things better or point out things that I wasn’t aware I needed to consider.”

Lily Woi,

Lily Woi Consulting